|Star Cruises, a member of Genting Hong Kong, is the third largest cruise line in the world behind companies such as Carnival Corporation and Royal Caribbean Cruises. Star Cruises dominates the Asia-Pacific market and is owned by Genting Hong Kong who also owns 50% of the Norwegian Cruise Line, and NCL America with a total combined fleet of 19 ships and over 39,000 berths. The company is listed on the Hong Kong Stock Exchange and the Singapore Exchange.
Star Cruises is credited with almost single handedly developing the cruise industry in the Asia-Pacific region. Its foray into the global shipping market has allowed it to tap into lucrative and more mature markets in North America and Europe. Its services cater to Asian passengers as well as to North Americans, Europeans and Australians interested in Asian destinations.
The chairman of Star Cruises is Tan Sri Lim Kok Thay, the son of the late Tan Sri Lim Goh Tong, the founder of Malaysia's Genting Highlands.